ASSESSMENT OF THE NEEDS FOR MARKETING TRAINING IN THE FORESTRY SECTOR IN CHILE

by
Robert J. Bush and Robert L. Smith

Table of Contents




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 Table of Contents

 

FOREWORD
SUMMARY
INTRODUCTION
OBJECTIVES AND SCOPE
METHODS
SITUATION AND RESULTS

CONCLUSIONS AND RECOMMENDATIONS
FUTURE COLLABORATIVE EFFORTS
AN OUTLINE AND A WORK PLAN FOR THE PREPARATION OF GUIDELINES FOR FOREST PRODUCTS MARKETING TRAINING NEEDS SURVEYS
LITERATURE CITED
APPENDIX 1: TERMS OF REFERENCE
APPENDIX 2: DATA COLLECTION INSTRUMENTS
APPENDIX 4: MEMORANDUM OF UNDERSTANDING BETWEEN THE UNIVERSITY OF BÍO-BÍO AND VIRGINIA TECH
APPENDIX 5: METHODOLOGY FOR CONDUCTING FOREST PRODUCTS MARKETING EDUCATIONAL NEEDS ASSESSMENTS